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The web page dovertaxis.com has the following in the web page, "Welcome to Dover Heritage Taxis." I saw that the webpage also stated " Let us take care of your Taxi transfer." They also said " We offer bookings for all Fred Olsen calls in Dover and have done since Fred Olsens first call here some 15 years ago. We now also arrange calls from Portsmouth and Southampton throughout the year. Why book a first class cruise and choose a second class taxi service to take you there? Dover Heritage Taxis your First Class Taxi Service. Fred Olsens Chosen Taxi Provider." The meta header had dover heritage taxis as the first optimized keyword. This keyword is followed by dover taxis, dover, and taxi which isn't as important as dover heritage taxis. The other words dovertaxis.com used was southampton. portsmouth is included but might not be seen by search engines.